Bangkok · Global · Built, Not Talked
GET
RESULTS
NOT
ADVICE.
Work with someone who has built businesses, shipped AI products, and crossed every finish line they set — in work and in sport.
Data · AI · Business strategy · Performance — from someone who has built it, not just advised on it.
Worked with
Who This Is For
YOU'RE IN THE
RIGHT PLACE IF…
Your data isn't driving decisions
You're collecting data but not acting on it. You need someone who builds the analytics layer and translates it into a strategy your team will actually use.
You want AI but don't know where to start
You want actual tools — chatbots, automations, intelligence systems — not another slide deck about AI potential. Someone who has built and shipped them, not just recommended them.
You need a straight-talking business partner
You want someone who has been in the room — scaled a team, raised capital, made the costly mistakes — and won't just tell you what you want to hear.
You want to expand into Thailand
Company registration, banking, hiring locals, finding suppliers, understanding how deals actually get done here. Four years running businesses in Thailand means I've made the expensive mistakes so you don't have to.
You want to perform at a higher level
You're successful but not at your ceiling. You want the discipline, systems, and accountability to close that gap — in business and in life.
You want a thinking partner with global range
Six countries, four continents, 60+ nations. A global lens shapes how I approach every problem.
Who I Am
DOER.
NOT
TALKER.
I've spent 8+ years turning data into decisions that matter — working across gaming, travel, FMCG and financial services, from London consulting rooms to C-suite strategy sessions in Bangkok. The kind of work where the numbers have to be right because real things depend on them.
Alongside that, I've built businesses. KROSS Padel is Thailand's #1 padel brand — 4 venues, 20+ people, taken from concept to category leader. Peaceful Paws spotted a gap nobody had filled and turned it into a business. And over the last year I've gone deep into AI — building AI tools — chatbots, workflow automations, competitor intelligence systems, SEO pipelines. Not experimenting. Deploying.
Work and body are connected for me. I set myself challenges outside of work that demand the same discipline I bring to everything else — a 70.3 Ironman, Olympic triathlons, competitive padel. A healthy body drives a focused mind. No excuses in training means no excuses in business. That consistency is what I bring to every engagement.
MSc Business Analytics
BBA · IE University
Exchange · Brisbane
What People Say
RESULTS PEOPLE
TALK ABOUT.
↑ Data strategy overhauled
Roberto doesn't just analyse — he finds the insight that changes how you think about the whole business. Our reporting went from a monthly headache to something we actually look forward to.
— Maria C., Head of Operations
↑ AI chatbot live in 3 weeks
He went from “here's what we need” to a working product faster than anyone had managed. And he stayed involved until it was actually running properly.
— Miguel V., Founder
↑ Business launched in Thailand
Saved us months of confusion. Roberto knew exactly who to speak to, what to avoid, and how to get things moving. Worth every dollar.
— James R., CEO
A Life Without Borders
6 CITIES.
4 CONTINENTS.
60+ COUNTRIES.
Madrid → Lima → Miami → Brisbane → London → Bangkok. Not a travel list — perspective most advisors don't have.
What I Do
ONE THREAD.
MANY FRONTS.
Same approach regardless of the problem: understand the real situation, cut through the noise, execute. No 90-slide decks that gather dust.
Data Analytics & Strategy MOST REQUESTED
8+ years across travel, gaming, FMCG, logistics and financial services. ML models, A/B testing at scale, KPI frameworks and dashboards that senior leaders actually used to make decisions.
AI Implementation
Chatbots, SEO automation engines, competitor intelligence dashboards, workflow pipelines — built and deployed. I find where AI creates genuine leverage in your business and ship it. Not a slide deck. A working product.
Business Strategy & Coaching
From zero-to-one to scaling across markets. Hiring strategy, capital conversations, go-to-market, operational structure — navigated as an operator, not a consultant. Skip the lessons I already paid for.
Expanding Into Thailand
Company structure, banking, finding the right local team. Four years navigating Thai business will save you months of confusion and expensive guesswork.
Peak Performance
I train before sunrise, build companies, and race Half Ironmans. The systems, habits, and mindset — built and tested on myself first.
Thinking Partner
A thinking partner who challenges your assumptions, spots what you're missing, and holds you to your word. I don't tell you what you want to hear.
GET THINGS
DONE.
Roberto Villalobos — Founder · Analyst · Athlete
Get Started
THREE WAYS TO
WORK TOGETHER.
Every engagement starts with a free 30-minute call. No pitch, no commitment — just an honest look at what you’re trying to achieve.
Strategy Sprint
2 weeks · defined output
- Deep-dive into your specific challenge
- Data audit, AI opportunity map, or business diagnostic
- Written action plan with clear next steps
- 2 structured sessions + async support
- Natural entry point to ongoing work
Monthly Advisory
Ongoing · 4 sessions per month
- 4 × 60-min sessions monthly
- WhatsApp access between sessions
- Shared workspace & resources
- Accountability & progress tracking
- Across any area — data, AI, business, performance
Build & Deliver
Fixed scope · fixed delivery
- AI tool build & deployment
- Data infrastructure & dashboards
- Thailand market entry package
- Clear deliverables, clear timeline
- You own everything we build
Investment discussed on your discovery call — always free, always honest. All engagements priced in USD and convertible to any currency.
Common Questions
BEFORE YOU
REACH OUT.
Book Your Free Call
READY TO
MOVE?
Every engagement starts with a 30-minute conversation — no pitch, no pressure.